Tennessee Breweries History: Zima Beverage Company Zima Beverage Company is a subsidiary of Coors Brewing in Colorado and is marketed by Coors. Zima is a clear, refreshing, lightly carbonated alcohol beverage that's "a few degrees coolerTM." An alternative to traditional alcohol-beverage choices. Introduced in 1992 and available nationally in 1994. Packaged in bottles and cans. 185 calories per 12-ounce serving and 4.8 percent alcohol by volume.