New York Breweries History: Highs Falls Brewery
The Genesee Brewing Company was founded in 1878. In 1889, it merged with
a number of other local Rochester New York brewers to become part of the Bartholomay Brewing
Company, which lasted until Prohibition. After Repeal, Genesse was reopened again
as an independent brewer, one of only five brewers in Rochester to reopen.
Genesee's trademark brew for many years was its 12 Horse Ale, with a team of
12 horses pulling a beer wagon as its logo. In the 1960s and 70s, Genesee Cream
Ale became quite popular, as did Fyfe & Drum, a lower calorie beer.
In the 1980s and up to the present, Genesee took a shot at the upscale
craft brew market, with their Michael Shea and J.W. Dundee brands. Individual
brews included a Honey Brown Lager, a Black and Tan, an Irish Amber, and a
Blonde Lager.
Genesee was sold in December 2000 to an investor group who renamed the
brewery the Highs Falls Brewery. High Falls is operating under its new ownership
and is producing a brew under the 12 Horse Ale logo as well as the Michael
Shea and J.W. Dundee brands.
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