New Jersey Breweries History: Eastern Brewing
The Standard-Rochester Brewing Company was formed in 1956 by the
merger of the Standard Brewing Company (436 Lake Avenue) and the Rochester
Brewing Company (770 Emerson Street), both longtime members of the
Rochester brewing fraternity. After a brief period when both facilities
were operated, the Lake Street brewery was closed and operations were
consolidated at Emerson Street.
The Topper and Standard Dry brands reusrfaced a few years later as
brands of the Eastern Brewing Company of Hammonton, New Jersey. Eastern
Brewing had a business model that focused on buying
the brands of small regional breweries that had closed and producing
beer under those labels to sell in specific markets. Eastern Brewing
produced beer and ale under the Topper and Standard Dry labels for a
few years and also produced a non-alcoholic malt tonic under the Topper
label that was distributed in Middle-Eastern countries like Saudi Arabia
where drinking alcohol is prohibited by Islamic law.
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