Missouri Breweries History: Michelob Preiumn Beer Michelob was introduced by Anheuser Bush Inc. in 1896 as a "draught beer for connoisseurs". Michelob Preiumn Beer is brewed with a superior ingredient blend, with all imported hops and a high percentage of two-row barley, for fuller body with a clean finish. Until 1961, Michelob was only available on draught. Now the brand is available on draught and in cans and bottles. Michelob is available throughout the U.S. and in 17 other countries.