Mexican Breweries History: Moctezuma Brewing - Proceders of Dos Equis
In 1884, a German brewer named Wilhelm Hasse emigrated from his homeland
and established Moctezuma Brewing company in Mexico. He first brewed Dos Equis
Amber in 1897, blending his brewing heritage with the spirit of the Mexican
tradition. More than one hundred years after Hasse founded the brewery in
Mexico, Dos Equis Special Lager emerged, a new beer launched as an extension
of Dos Equis.
Dos Equis, pronounced (Dohs-Eh-Keys); translates in English as
“two-x’s”. The beer was originally named “Siglio XX”, meaning 20th century,
to signify the approaching millennium. The brand carries the distinctive
“XX”, symbolizing a celebration of the last century, its revolutionary vision
and honoring the new millennium.
Dos Equis Amber was first imported to the U.S. in 1973 and was followed
by Dos Equis Special Lager in 1983. In 1996, both flavors were introduced in
draft and still remain one of the very few Mexican imports offered to consumers
in this package.
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