European Breweries History: Tuborg Breweries
The Tuborg brand is one of the world's leading international
brands with presence in about 70 countries world-wide. The top 6 countries
in terms of volume sold are Denmark, Turkey, Sweden, Germany, Italy and Romania.
Tuborg was founded by a small band of pioneering Danish
industrialists and financiers in 1873. Tuborg's outlook was international
from the very beginning and the original brewery was located on the
Copenhagen waterfront to ease exports. Although this may sound perfectly
normal now, it was highly unusual at the time. In 1970, Tuborg merged with
Carlsberg and the Tuborg brand is now an integral part of the Carlsberg
Breweries' product portfolio. One of Tuborg's founders, Philip W. Heymann,
coined the phrase "Stagnation is recession". This motto and his positive,
innovative attitudes have been part of the Tuborg philosophy ever since."
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