European Breweries History: Tennent Caledonian Breweries
Some history of the Tennent's LOVELIES (Girls on the can)
Tennent's cans in 1959. Pictures of Scotland's famous landmarks and scenery
adorned three series of cans, the picture resource avaliable to the production
department became stretched so the produced on series of famous English scenes.
By this time a total of 80 separate scenes had been produced over a five year period.
The next promotion idea to appear in 1965 were the "Housewives' Choice" cans that
had pictures of 20 different ladies each with a beer related recipe on the can.
One of the many varied markets for the canned beer was the armed forces,
cans were an ideal type of container for the specific needs of the world wide bases.
After Ann appeared in the English series, she became a "forces pinup girl". Due to
the great demand that the brewery were receiving about her, the brewery decided to
give her a series all of her own. As they say what happened next became a part of
can history. The cans proved to be such a success that Ann appeared on to more
series of cans which were a bit more 'riske' than the previous set, again they
became an instant hit with the drinkers. It was at this time the brewery decided
to divercify and set about looking for other girls to grace their now famous cans.
It was also at this time they coined the "Lager Lovelies" name that is universally
applied to all of the Tennent's girls cans.
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