Colorado Breweries History: Coors Brewing Company
The Coors Brewery was founded in 1873. As of year's end 2001, Coors Brewing Company
was ranked number three in beer sales nationwide. Not bad, given that it was a
little more than a decade ago (1991) that Coors finished its expansion into all 50 states.
As the company responsible for introducing the aluminum beverage can and
aluminum can recycling in the United States in 1959, Coors Brewing Company has a
heritage of environmental responsibility. In the 1950s, the steel can industry told
Coors it was crazy to waste five years and $10 million to develop the technology to
make aluminum beverage cans. But the first commercially produced aluminum beverage
can in America was made at Coors’ plant in Golden, Colorado, on January 22, 1959. The
industry thought Coors was even crazier to think people would return the cans for
recycling. Yet in 1959, Coors single-handedly launched the aluminum can recycling
revolution when it began offering a penny for every returned can. AND IT WORKED.
|
