Steinlager Brewery at beer Collections

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New Zealand Breweries History: Steinlager Brewery

Fosters

In 1958, New zealand was in a financial crisis. The Minister of Finance, Arnold Nordmeyer, introduced what was to become known as 'The black budget'. He planned to cut international beer imports and laid down the challenge to New Zealand brewers - 'come up with an international style lager beer'. As a direct response in the same year Steinecker was born and shortly after, in 1962, changed its name to Steinlager as a legally required measure to provide clarity between Heineken and Steinlager.

In 1973 Steinlager saw the opportunity for export sales and America was the first target. An American design consultant made two suggestions for Steinlager to become successful in the American market. First, that to succeed internationally Steinlager should be in a green bottle, as this was where the battle for premium beers was fought. And secondly, that Steinlager needed a six pack to tap into the lucrative overseas supermarket trade. So, the famous green bottle, now synonymous with Steinlager, was born.