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Tuborg BreweriesCopenhagen Denmark |
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European Breweries History: Tuborg Breweries
The Tuborg brand is one of the world's leading international
brands with presence in about 70 countries world-wide. The top 6 countries
in terms of volume sold are Denmark, Turkey, Sweden, Germany, Italy and Romania.
Tuborg was founded by a small band of pioneering Danish industrialists and financiers in 1873. Tuborg's outlook was international from the very beginning and the original brewery was located on the Copenhagen waterfront to ease exports. Although this may sound perfectly normal now, it was highly unusual at the time. In 1970, Tuborg merged with Carlsberg and the Tuborg brand is now an integral part of the Carlsberg Breweries' product portfolio. One of Tuborg's founders, Philip W. Heymann, coined the phrase "Stagnation is recession". This motto and his positive, innovative attitudes have been part of the Tuborg philosophy ever since." |