Mexican Breweries History: Negra Modelo - Produced by Cerveceria Modelo
Negra Modelo, better known in Mexico as the "elite of beers"
(la crema de la cerveza) was introduced in the domestic market of Mexico
towards the end of 1930. Modelo's super premium beer, it has nationwide
distribution where it is the leader among dark beers, in addition to being one
of the Grupo Modelo's five exported brands.
This dark vienna-munich type beer has had extraordinary acceptance
in international markets. Exports to the U.S. of Negra Modelo began in the
early 80īs, and Negra Modelo has since attained great success in Europe,
Australia, Central and South America.
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