European Breweries History: Moretti Beer - Birra Moretti
Moretti Beer is brewed in Udine, in the Fruili region of
northern Italy, since 1859. For five generations, the beers from the
Moretti family have combine German, Czech and Viennese brewing expertise
with Italian craftsmanship to produce a unique beer of Old World heritage.
Who is the man on the Moretti Beer label? In 1942 the Moretti
family spotted a man enjoying a beer at a local Trattoria. They believed
the man captured the essence of their beer and they asked if they could
take his picture. His only request in return was another Moretti.
His genuine Italian image has graced every bottle since.
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