European Breweries History: Finlandia Vodka
Brown-Forman is the 80% owner of the Finlandia brand in a joint
venture with the Finnish government entity, Altia Group, which owns the other
20%. Altia is the exclusive manufacturer and bottler of Finlandia for the
world. All Finlandia is produced and bottled in Finland. Brown-Forman is the
100% worldwide Marketing and Distribution agent for Finlandia. Finlandia is
exclusively managed, marketed, and sold through Brown-Forman sales and
marketing employees throughout the world.
Finlandia Vodka was the world's first premium imported vodka.
It was launched in 1970, before Absolut and any other of the international
premium brands. It was launched as an expression of the best the world had
to offer in producing the ultimate expression of vodka. The clean, cold,
and purity of the country of Finland, pure glacial spring water, the finest
six-row barley, and a technologically superior continuous distillation
process were all combined to provide consumers with the ultimate vodka
experience.
Finlandia hired a noted Finnish glass designer to create a work
of art that would serve as the package for Finlandia. The legendary
midnight sun, the white reindeer of Finland's Arctic Circle, and clean
Nordic lines are all featured in a glacial ice bottle which represents
the purity of Finland and the pure clean taste of Finlandia Vodka."
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